ship or extinct.
SHIPor go extinct.
Commit to one startup.
Launch in 30 days — or fossilize.
01 / 8
Every startup starts in the dark.
One founder. One idea. Zero users.
ship or extinct.Without a deadline,
you don't ship.
Your idea isn't stuck.
You are.
- More tweaks.
- More features.
- More excuses.
- Still not shipped.
Ship or Extinct
I'm almost ready.
Meteor
No, you're not.
You're hiding from the launch.
You're hiding from the launch.
Meteor
You get 30 days. Then I hit you.
How to survive
the meteor.
Choose your dino. Commit to one startup.
You get 30 days.
Ship before the meteor hits.
01
Choose your dino.
Pick your founder dino once.
No swaps. No second skin.
02
Commit to one startup.
One startup. One deadline.
No side quests.
03
Build the thing.
No quests. No busywork.
Just launch work.
04
Ship or fossilize.
Launch publicly. Survive.
Miss the deadline, and your dino goes extinct.
- No streaks. No daily chores.
- No fake productivity. No busywork.
- No "almost ready." No more excuses.
Just one dino, one deadline,
and one goal: launch.
From almost ready to actually live.
No more limbo.
In 30 days, you either ship —
or fossilize.
Before
Not live yet
- Endless tweaks
- Hidden progress
- No users
- No pressure
Still polishing. Still hiding.
After
Live & shipped
- Shipped startup
- Public launch
- Real feedback
- Dino survived
Public. Real. Alive.
One-time access
Pay once. Ship before the meteor hits.
30 days to launch.
No subscription. No hiding.
$49One-time
payment
payment
Lifetime access to Ship or Extinct.
One active startup challenge at a time.
- Choose your founder dino
- Commit to one startup
- 30-day launch deadline
- Public founder profile
- Ship or fossilize outcome
One payment. One dino. One startup. One deadline.
Still thinking? The meteor isn't.
Tiny questions before the countdown starts.
What happens after 30 days?
You either ship, or your dino goes extinct. No drama. No fake motivation. Just a public deadline staring back at you.
What counts as shipped?
Something real people can actually access and use. Either a full working App or a tiny MVP.
What do I get for $49?
Lifetime access to Ship or Extinct. Pick your dino, commit to one startup, start a 30-day countdown, and get a public founder profile that shows whether you shipped or fossilized.
Is there a subscription?
No. One payment. One dino. One startup. One deadline. We hate subscription guilt too.
Can I join if I already started building?
Yes. As long as it is not publicly launched yet, you can still put it in front of the meteor.
What happens if I fail?
Your dino goes extinct. Painful? A little. Useful? Very. Because the internet can see what you did not ship.
Can I work on multiple startups?
No. You can keep ideas in the cave. But only one startup faces the meteor. Once you shipped your startup you can either pick one idea from your cave or enter a new startup.
Still here? That's already dangerous.
Join the challenge30 days. No hiding.
A world full of founders trying not to go extinct.
Every dino is a founder on the clock.
Ship, survive, or fossilize in public.
